And as department Cheap Replica Designer Clothing

And as department Cheap Replica Designer Clothing store system gradually expand market trends gradually fretting, e-commerce, those who rely on circulation channel wholesale or joining the many brand name will be the marketplace from the relentless out, or to break or die, in addition, there is no third way. It also can easily see, those who rely on circulation channels do up channels traders will also face a major operating pressure. In their very own strength to compete or the department buys under enormous, looking for the road is the transformation of the inescapable choice. The reason for this, is to result from the brands developing strategy of the decision, only in into the department stores, the net buys the mainstream channels, to avoid the failure of the brand.
(a) department store brand name pattern and mainstream system brand analysis
I. mainstream brand pattern
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In a China, second line city, whether or SHOPPINGMALL department store, the combination of Cheap Clothing brand of the pattern of planning in foreign brands are basic delineating, domestic one, two lines, three line brand equally a supplement, to bring in 1-2 mens Cheap Clothing, leisurewear and conventional Cheap Clothing as a supplement is fundamental fix. And these mainstream department will introduce brand is also the basic is the foreign brands, domestic 12 company, this has all became department store of investment established rules, therefore, small and medium-sized brand, it is hard to break the newest brand of the existing structure.